West Ham United insider ExWHUemployee has shared fresh news surrounding the announcement that the naming rights for the London Stadium have been made available.
The Lowdown: Hammersâ move to the London Stadium
Back in 2013, it was announced the Irons would be leaving Upton Park and moving to the Olympic Stadium for the 2016/17 season.
After hosting the 2012 London Olympics, the Hammers agreed a 99-year deal with the owners of the stadium, London Legacy Development Corporation.
Consequently, West Hamâs new ground became known as the London Stadium.
The Latest: Exâs claim
According to BBC Sport, West Hamâs landlords would be willing to consider negotiations surrounding naming rights for the London Stadium if the club offered them ÂŁ4m-a-year.
This comes as the London Legacy Development Corporation have struggled to find a partner to take on the rights, which has consequently led to financial issues regarding the stadium.
When questioned about the Hammers taking on the naming rights of the London Stadium, ExWHUemployee told The West Ham Way:
âI think it would be really good move for the club because hopefully the new naming rights will be able to generate us more income.
âThat said I do actually quite like the name âThe London Stadiumâ now. I hope whatever the new name is though it has a relevance to our history or identity rather than just being the name of the sponsor. For example, âThe Umbro Stadiumâ isnât for me.
âHowever, I do not believe the club will actually pursue this from what I understand.â
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The Verdict: Financial boost?
West Ham have been frustrated by the lack of success in finding a sponsorship partner for the stadium, which in turn has impacted potential revenue for both the club and LLDC.
Therefore, with a potentially reduced offer, both parties could reap financial reward from the deal.
However, having entered their sixth season at the ground, fans will have become accustomed to the âLondon Stadiumâ, meaning a change to anything other than the Boleyn could cause uproar amongst Hammers.
Either way, a potential agreement appears to be out of the question for the east London club.
